Look for this additional information on the label:

Bird Friendly - Smithsonian Migratory Bird Center

 

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Don't rely on these claims and seals:

Organic
Rainforest Alliance

Why it matters

Environmental benefits

Coffee farms typically can cut many trees down in order to increase yields from coffee crops. The loss of trees and native vegetation to make room for coffee plantations means a loss of habitat for animals, including migratory birds. For many migratory songbirds and other tropical animals whose populations are declining, coffee farms with diverse tree canopies offer important habitat. Although not a replacement for native forest, shade-grown coffee can provide the last refuge for species that are threatened by the removal of original forest cover.

Studies have shown many ecological benefits of shade-grown coffee farms, including improved bird habitat, soil erosion control, carbon sequestration, natural pest control, and improved pollination.

 

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Is there a common standard?

No. There is no common standard that producers have to meet to use the term “shade grown” on the label of a coffee product.

Is the claim required to be verified? 

No. Verification is not required for producers who use the term “shade grown” on the label of a coffee product.