Is the label verified?

No

Is the meaning of the label consistent?

No

Are the label standards publicly available?

No

Is information about the organization publicly available?

No

Is the organization free from conflict of interest?

N/A

Was the label developed with broad public and industry input?

No

This label can be found on: The "natural" label claim can be found on foods and beverages. 

ORGANIZATION: There is no organization behind the label. Each company can determine its own definition for the "natural" labeling claim.

LABEL STANDARDS: There are no standards. The USDA provides guidance on “natural” labeling on meat and poultry, but there is no formal rule.

 

Background Image

Background Image

What this label means

How meaningful is this label? 

Background Image

Background Image

Is the label verified?
Is the meaning of the label consistent?
Are the label standards publicly available?
Is information about the organization publicly available?
Is the organization free from conflict of interest?
Was the label developed with broad public and industry input?