Is the label verified?
No
Is the meaning of the label consistent?
No
Are the label standards publicly available?
No
Is information about the organization publicly available?
No
Is the organization free from conflict of interest?
N/A
Was the label developed with broad public and industry input?
No

This label can be found on: The "natural" label claim can be found on foods and beverages. 

ORGANIZATION: There is no organization behind the label. Each company can determine its own definition for the "natural" labeling claim.

LABEL STANDARDS: There are no standards. The USDA provides guidance on “natural” labeling on meat and poultry, but there is no formal rule.

 

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What this label means

How meaningful is this label? 

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Is the label verified?

No.

The Food and Drug Administration has no requirements for verification.

For meat and poultry, the US Department of Agriculture requires verification from companies that use the “natural” labeling claim. The agency performs a desk audit of an application for label approval from the company, and verifies only whether its narrow requirements are met. The USDA verifies whether the product label meets its definition of “natural,” meaning that the final product must be minimally processed and contain no artificial additives, which falls short of consumer expectations for the “natural” label.


Is the meaning of the label consistent?

No. 

Since each company can determine its own definition for “natural” on foods other than meat and poultry, there is no consistency in the meaning of the label.

Are the label standards publicly available?

No. 

Government agencies only provide guidance, not formal standards, for foods labeled “natural.” Each company can determine its own definition, and does not have to share its definition with the public.

Is information about the organization publicly available?

No. 

There is no organization behind the label.

Is the organization free from conflict of interest?

Not applicable.

There is no organization behind the label

Was the label developed with broad public and industry input?

No.

Each company can determine its own definition of the “natural” label for foods other than meat and poultry.