The “natural” label is not verified and is not meaningful. There are no consistent standards to ensure that the label means what it implies to consumers: that the food was produced without chemical fertilizers, synthetic pesticides, genetically engineered crops, chemical processing aids, and artificial ingredients. Each company can use its own definition, and definitions vary widely. Government agencies only provide guidance, not regulations, for companies using the “natural” claim.
Is the label verified?
Is the meaning of the label consistent?
Are the label standards publicly available?
Is information about the organization publicly available?
Is the organization free from conflict of interest?
Was the label developed with broad public and industry input?
This label can be found on: The "natural" label claim can be found on foods and beverages.
ORGANIZATION: There is no organization behind the label. Each company can determine its own definition for the "natural" labeling claim.
LABEL STANDARDS: There are no standards. The USDA provides guidance on “natural” labeling on meat and poultry, but there is no formal rule.
What this label means
How meaningful is this label?