Is the label verified?

Yes

Is the meaning of the label consistent?

Yes

Are the label standards publicly available?

Yes

Is information about the organization publicly available?

Partially

Is the organization free from conflict of interest?

Yes, with one exception.

Was the label developed with broad public and industry input?

Yes

This label can be found on: beef, goat, lamb, bison, dairy products

PROGRAM NAME: American Grassfed

ORGANIZATION: American Grassfed Association
url: www.americangrassfed.org

LABEL STANDARDShttp://www.americangrassfed.org/about-us/our-standards/

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How meaningful is the label?

Highly Meaningful.

The label’s standards require that the animal’s diet was composed entirely of grass and forage, with the exception of milk prior to weaning. Grain in the diet is prohibited, and so are animal by-products. The administration of antibiotics and growth hormones is also prohibited. 

Animals must have continuous access to pasture, and raising animals in confined animal feeding operations (CAFOs) is prohibited.

The standards include requirements for sustainable pasture and land management, such as ensuring that stocking rates are appropriate to the soil, climate and geography of the farm/ranch.

Standards prohibit the intentional feeding of genetically modified organisms (GMOs) to certified animals.

While there are no detailed standards for humane treatment during handling, transport and slaughter, the standards do require that all livestock production methods and management must promote animal health and welfare and prohibit the use of electric prods except for emergency use.

Is the label verified?
Is the meaning of the label consistent?
Are the label standards publicly available?
Is information about the organization publicly available?
Is the organization free from conflict of interest?
Was the label developed with broad public and industry input?