What's wrong with "natural"?

Media Coverage

"Natural" In the News

Widespread media coverage of our efforts to ban the "natural" label or define it in a meaningful way is raising awareness among consumers, and putting pressure on government agencies to take action.

What You Can Do

If you're looking for foods grown without the use of most synthetic pesticides, no GMOs, no antibiotics and limited artificial ingredients, leave foods labeled "natural" on the shelf and look for foods with the USDA Certified Organic label instead.

June 24, 2014

Citizen Petitions

In June 2014, we submitted citizen petitions to the U.S. Department of Agriculture and the Food and Drug Administration, asking the agencies to ban the "natural" label on the foods they regulate.


May 10, 2016

Our comment to the FDA

Consumer Surveys

What do consumers think the "natural" label on foods means? And what do they expect from the "natural" label? The Consumer Reports National Research Center asked a nationally representative sample of U.S. consumers.

The majority of consumers think the "natural" means no pesticides, antibiotics, genetically modified ingredients or artificial ingredients were used. Current government rules don't require it to mean any of this.